Wrigley's 5 Gum (Zing)
To introduce their latest chewing gum flavour to create awareness and build hype on Facebook.
To create a 9 day mini game that will build engagement with existing Facebook fans as well as increase new fan base.
Zing It open! A 5 round mini game which takes players on an adventure with Mr. 5 Gum. Players will have to answer riddles through clues of the 5 senses. To unlock more clues, fans had to share the game with friends.
Increased Facebook engagement from 4.26% to 392.98% in just 9 days.
My grandma and I run an Italian food catering business in PJ and I'm beginning to think I may need an app. Most of my customers are working adults in their 30's and 40's. They are usually busy in the day and sms at the very last minute to order. What's frustrating is that they keep forgetting my menu when i mail them the list every month.
- Casey Gomez, Food Caterer
By looking at your audience and the issues you face, it may be rewarding to explore the idea of an app. As most of your customers probably spend a great deal of time in front of their computers, tablets and smartphones, it makes a lot more sense to communicate your promotions there instead of traditional post. I've listed some suggestions on how your app can take your business to a whole new level8
Showcase your menu by displaying pictures of your mouthwatering dishes and let your customers scroll through easily.
Update your customers on your promotions and daily specials through instant push notifications on their mobile.
A personalized ordering form that also indicates delivery time and location, would also make your life easier.
Include a convenient payment gateway via mobile using credit cards, Paypal and debit cards with local banks.